Thursday, 16 January 2014

Saul Bass






"I want to make beautiful things even if nobody cares."
1920-1996

Saul Bass was a graphic designer, he became famous for his work in the film and classic logo design.
Saul Bass studied design at Art student League, Manhattan.
In his title sequences Bass uses simple shapes and images to capture the mood and atmosphere.
During Bass's 40 year career he worked with many Hollywood names such as Alfred Hitchcock and Martin Scorsese.
Not only did Bass create film posters he later moved on to animate and direct title sequence. During his working career Bass has created more than 60 title sequences. 

Bass's most recognized title sequence is "The Man With The Golden Finger" (1995) which was based on a jazz musicians struggle to overcome his Heroin addiction.
Bass liked to "making the ordinary extraordinary" this can most clearly be seen in the title sequence of 'Walk on the Wild Side' (1962)
Bass revolutionized the way in which people viewed credit titles. Bass created short visual metaphors or story that would intrigue the viewer.
Bass's parents where european Jewish immigrants. He graduated from the James Monroe high school and then later worked part time at the Art Students League.  His time began in Hollywood in the 1940's in which he did print work for film ads. From this point he then collaborated with filmmaker Otto Preminger in which he helped to design a film poster for his film Carmen Jones (1954), due to his good first impression with Otto he also asked Bass to create the title sequence for the film. Using this opportunity Bass changed title sequences forever, creating a mood and atmosphere for the audience in the first moments of the title sequence.

From viewing some of Saul Bass's title sequences i have learned the importance of title sequences. Some of the techniques Saul Bass has used i would like to incorporate into my title sequence. perhaps transitioning between slides using the block techniques which could slide down off the screen, moving into the next clip.






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