Tuesday 1 April 2014

Evaluation


In What Ways Does Your Media Product Use, Develop Or Challenge Forms and Conventions Of Real Media Products?

The genre of the title sequence we have is created is a Rom-com. Following the stereo-typical conventions of the Rom-com genre our two main characters are male and female. The male character is presented as being very unlucky and geeky in contrast to the female character that is portrayed as being well groomed and sophisticated. The location of our title sequence is centred in the city, this again following one of the conventions of a typical Rom-com. The title sequence starts off with the male character (Aaron) making his daily commute to work whilst listening to his iPod, this is where the soundtrack begins, which is very upbeat and has a light-hearted feel to it, relating back to the Rom-com genre. In this section of the sequence we have used a variety of jump cuts at the beginning, in order to increase the pace, making the title sequence relate more to its set genre. There is elements of comedy through out our title sequence which is also another convention.




One title sequence which influenced the idea of our title sequence was “Juno” the element within this title sequence that we was influenced by was the how the “normal shots” of the main character walking down the street was then edited to become “cartoonized” which I felt added a sense of comedy and light-heartedness to the piece. When editing our title sequence we incorporated this idea in to it, however not in the same way, instead of using a cartoon effect, when the female character (Hayley) is walking the screen splits into three and over the top we have layered these shots with bright tint’s creating a “pop” effect, which we feel relates back to the style of a Rom-com.

When researching into Mise-en-Scene of Rom-com’s I found that the lighting is normally very bright or is filmed on a sunny day, in addition the colour pallet used normally involves a variety of bright, bold and eye-catching colours. However in our final piece we have decided to go against these conventions in certain areas, for example in scenes where the male's character is present we have used Magic bullet pro, in order to create a black and white effect over these particular sections in the sequence, however when the female character is present we have kept these bright and colourful using tinted overlays, to create the idea to our audience that her character brings light and happiness to his dull and boring/ordinary life.


When researching into the codes and conventions of a Rom-com and abiding by them in our title sequence, there are however some conventions that we purposely subverted, one example of this is that I found that one of the conventions of a Rom-com was that the title sequence, usually begins from the female characters perspective, however in our title sequence we have challenged this convention by starting it from the male characters perspective, by doing this I felt that it would allow the audience to feel more empathetic towards his character therefore engaging them more.

The narrative of our title sequence follows the conventions of the Rom-com genre it is a love story between a male and female and how their unrequited love conquers all too finally bring them together. The plot of the film is the two main characters making their way to work in the city, they have not yet met. In the title sequence split screens are used to show the contrast between the two characters however jump cuts are also used to show the similarities between them for example the walking scenes. The two travel to work together daily on the same train, however have never acknowledged one another, until on this particular day they do. From this they arrange to meet up for a date, however complications arise when the male character gets hit by a moving vehicle whilst on his way to meet his love interest, resulting in him being induced in a comma and loosing his memory leaving him with no recollection of his date. Eventually one day his memory returns and in one last attempt to re-find his soul mate he returns one morning to the train they used to get to work in hope that she is on it. To his luck she is and he explains to her what happened to him and why he never made their date, she understands and is sympathetic yet unfortunately she is engaged, however she has not moved on, therefore the two begin an affair. 

The typography we used is very “quirky” I feel this adds to the genre of the film, giving it a light hearted atmosphere also going well with the soundtrack. Researching into the typography presented to me the 
importance of getting the correct font in order to exemplify the genre of the title sequence.


Camera shots used was close-up’s in order to present the characters facial expressions and emotions, this is a stereo-typical convention of a Rom-com along with pan left shots to show the movement of the characters in addition with wide establishing shots to present the location, using iconic landmarks.


How Does Your Media Product Present Particular Social Groups?

My media product represents particular social groups using a variety of techniques. One of the representations of a social group my media piece represent in particular is women. My title sequence presents the stereo-typical portrayal of a woman, that they are an object there to be looked at. This relates to Laura Mulvey’s theory of the ‘Male Gaze’  as in my title sequence the female character is presented as being the “end prize” that the male character is after, this is presented through the camera shots used which in some scenes only focus on her legs as she is walking, emphasising the idea that she is there to be looked at. However my final piece also goes against this theory also as the female character is presented as being successful and independent, this is presented by the wide establishing shot, which shows her character walking alone in a big city, therefore I think this asserts her independence.  Furthermore the iconography also presents this as the clothes she is wearing is very formal creating to the audience the illusions that she is successful in her career.

Another social group that is represented in my final piece is men, I think my title sequence challenges the stereo-typical ideology of men that they are protective, strong, brave and serious. As the male character in my title sequence is presented as being weak, clumsy and unlucky. However the illusion that his character is also successfully career wise is created by his costume as he is dressed smartly in a grey suit. In addition to this the props also add to this as his character is holding a laptop bag and also a big umbrella, which stereo-typically is associated with businessmen, who work for large firms in the city. The use of the camera shots also only focusing on the male characters legs, I think create a sense of equalism between men and women as it also presents the male character as being a object to be looked at. 

What kind of media institution might distribute your media product and why?

I think that the media institution that would release our media product would be one of the big conglomerates such as Universal pictures. Research into previous films that they have distributed fits in with the genre of our title sequence. I think the finance for our film to be produced would use vertical integration meaning all the finance would be provided by universal studios itself. From my research into the production of ‘The Dark Knight Rises’ I found that their production budget was $185 million in contrast to this ‘A Field in England’ had a production budget of £300,000 therefore because my film Delayed is not a big as the Batman but on the other hand bigger than ‘A Field In England’ also reaching a more diverse wider audience as my film is more mainstream, I have estimated a production budget of around £20 million this is mostly due to the location being set in a open area, Central London.

Who would be the audience for your media product?

The audience for my media product would be aimed typically at women of all races and ethnicities. Moreover in the age range of 25-30 as research shows that this age category of woman are most likely to go to the cinema to view the film due to their relationship status, also taking their partners along. More importantly as they are more likely to have a good stable income, therefore they are willing to pay for the viewing of the film.

However my film is also targeted at another age range, teenagers as statistics show that in the age category of 12-17 most teenagers spend a percentage of their time at the cinema due to the limited variety of things and places they can go, as they are not old enough to attend clubs and pubs etc. Furthermore my film will also attract a wide target audience, as it has become a common stereotype for people to attend the cinema on first dates, ‘Delayed’ in particular would appeal to this as it is a Rom-com therefore is a light-hearted comedy film that both can enjoy.

How did you attract/address your audience?

When planning my title sequence in order for it to appeal to my target audience I wanted them to be able to relate to it. This is why I decided the best location for the title sequence would be in London as many women in the age category 25-30 are likely to work in the city. Furthermore all women can relate to previously having a love interest that included complications.  When questionnaires were distributed out to some woman within this category of age, the feedback we received was positive, the woman particularly commenting on the empathy they felt for the male character, furthermore that they also liked the plot and would pay to go watch this in the cinemas. I think my final media piece could be improved by including more everyday complications that may arise to people on their daily commute to work in order for my audience to be able to relate more. However I do think that the element of light-hearted comedy and schadenfreude in my title sequence acts as escapism for my target audience.

In addition to this in order to attract my target audience through the different media platforms, due to my research into the marketing campaign of ‘The Dark Knight Rises’ I found they released a number of different social media interactive sites and apps for their audience.

One of their interactive campaigns was on the official ‘The Dark Knight Rises’ website that was set up, where on the website a page was set up where the public could turn themselves into the ‘Bane’ or ‘Batman’ using their webcams, digitally placing a mask over their faces and capturing it on screen. Another interactive aspect they created was using stencils and placing them on walls all across cities etc. the aim of this was to get the public to tweet in photos they had taken of these stencils, by hash tagging them, each time a stencil was found and tweeted in, a pixel of the character from the film ‘Bane’ was uncovered, this continued until the full picture was revealed. In other countries such as China, special buses where released purposely for the ‘Dark Knight Rises’ these were black and has images of the film poster over them. Figurines of the characters were also released for public sale, this covered a variety of different ages groups, mostly being young children but also a adult audience who are fans of the film and Batman brand.

Therefore in order to attract my target audience there are a number of different interactive ways in which I could attract my audience, such as personalizing buses in order to promote my film. Also a website could be created promoting the film, including a gallery of images taken from the production of the film and also taster clips, giving an insight into what happens in the film.  The budgeting campaign for the ‘The Dark Knight Rises’ was around $50million therefore because our film is not of as high a status as the Batman series I estimate a budget of around $15 million to be spent on the marketing of ‘Delayed’.

What have you learnt about technologies from the process of constructing this product?

From creating this media product I have learned how to use editing programs such as final cut pro and the tools within that, moreover I have also learned how to use Magic Bullet pro, in order to change the colour balance and effects of the shot taken.

I have become familiar with using the DSLR cameras in order to shoot the title sequence, using the tripod in order to capture smooth camera shots and also using the stedi-cam in order to track the characters as they walk capturing the shots making sure they are smooth and do not jolt. From using these i have also learnt how to focus in and out of frames and shots, furthermore how to focus pull. 

I have also learnt how to convert mp4 clips into DV files using MPEG stream clip, in order to import the files we filmed into Final Cut pro and edit them. 

When creating the fonts for our title sequence i have also become familiar with "Da Font" which allows me to download into photoshop a particular style of writing and edit this, in order to input into our final title sequence. I have also used a website called "FX sound effects" in order to add in sound that adds to our title sequence. 

Further more another technology I have become familiar with is Web 1.0 and also Web 2.0, web 2.0 is the interactive side of the internet, it creates platforms for discussion on new media technologies and also upcoming films that are to be released, this alone plays a huge role of marketing campaigns for future releases. In the future Web 3.0 is to be released this will allow video on demand to allow viewers to stream and download things online, without the buffering. Web 3.0 Is also known as the semantic web this will give the public a higher quality of information and also the answer they are looking for straight away on search engines such as google. 
Web 2.0 would be a good technological tool to use in the marketing and distribution stage of my title sequence as it would allow the audience to interact with the social marketing campaign involving them more in the release of the film 'Delayed' therefore connecting to a mass mainstream audience. 

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Looking back at my preliminary the task which was the continuity editing sequence, I think my skills using final cut pro have developed. I know understand the importance of getting different camera angles for shots in order to portray a certain image to your audience, furthermore I never fully realized how much time the editing process took and how much time would be involved in editing cutting down shots, researching into music and other title sequences of the genre Rom-com and furthermore the planning and organisation needed in order to arrange to meet up to go film the shots and if needed the reshoots. 

Tuesday 25 March 2014

Editing

Tuesday, 25th March 

Today i continued editing the title sequence, i looked at the ending and tried to work out how i could make it tie in more with the sequence, i decided to use a old clip that we shot up London and altered the speed of it from 100% to 800%, this makes it appear as though the impact of the bus hitting the male character is quick. I have yet to add sound effects of the crash and also change the colour of this shot to black and white. 






Feedback

This is the feedback we received from other class members after showing the first cut of our title sequence, the feedback informs us on what we need to change, add and improve on also what they liked about our title sequence . Furthermore a rating on our title sequence.

  

Journal

Monday, 24th March 2014

Today i went back to continue editing. However when logging onto the MAC's due to them having to be reset all of our title sequence had been wiped, however one of the technicians managed to get back some of the files, but unfortunately they was all muddled up in the wrong order and some of the clips had become un-useable. Therefore fortunately we had saved the exported first cut of our title sequence, to a memory stick and are able to use this to edit to finish our final piece, although this means that certain things in the sequence cannot be edited for example the titles. However we were able to edit the sequence, using magic bullet pro, adding a black and white effect to the scenes the male character is present in. 
On Wednesday, i am going to edit the ending of the title sequence.


Thursday 20 March 2014

Editing

So far this is how far i have got in the editing process for the ending of the title sequence, although there is still work to be completed on this, which i will continue to do on Magic bullet pro. Using magic bullet pro i will change the filter on the sequence, so they match or even as suggested before from our feedback convert them into black and white shots. 


Editing

Thursday, 20th March 


This is a preliminary cut of our title sequence. From this changes still have to made, such as using Magic Bullet pro in order to change the effects of some of the shots to black and white when the male character is present. Furthermore it has to be rendered and exported. 

Feedback

Following a screening of our title sequence to our fellow class members we received some positive feedback on our title sequence along with some suggestions of improvements that could be made. Taking these suggestions on board i am now going to continue editing the title sequence to make these slight adjustments. 
One piece of feedback we received was that we could change the colour of the shots where the male character is present to black and white, leaving the scenes where the female character present colourful, especially focusing on the pink bag prop, which acts alike in "How i met your mother" (the yellow umbrella) which indicates that she is going to be the main love interest. Furthermore by making these scenes black and white it suggests that the scenes where the female character appears, that she brings colour to his dull life.
Moreover, some of the scenes could be shortened down in order to pace up the title sequence. 

Positive feedback that we have received was that everyone enjoyed the split screens, adding to the Rom-com genre. They also enjoyed the colours that was also used on these split screens. 

When it came to ending of the title sequence we all agreed that we was not happy with it therefore, i have gone back to the editing stage and trying to find alternatives in order to improve it.












Tuesday 18 March 2014

Editing

18th March 2014, Tuesday 

Today i continued editing the title sequence, furthermore updating my blog. In addition to this i have also continued on my evaluation answering the questions present. I am doing this in a essay type format. I also moved around some of the opening titles making them larger also fitting them in the correct places that we want them to appear. Moreover, we also added in the title making this larger and more centre than before, in order to make it stand out more.



Monday 17 March 2014

Editing

17th March 2014, Monday

Today i continued editing the title sequence. Using Magic Bullets looks, i edited some of the beginning shots in the sequence in order to make them appear brighter, so they fit in with the new shots that we filmed on friday. Furthermore editing and moving around the titles and also cleaning up some of the edits made on the transition slides. Today i also added in The universal studio titles.



Friday 14 March 2014

Editing

Friday, 14th March 

Today me and Laxmi continued editing the titles sequence deleting certain shots that we and our other media teacher Emily felt we did not need, this happened to be a clip of Big Ben. We than started adding in the titles to the sequence, cutting them down editing the colour and placing them where we thought fit. However there are some titles that we need to go back to and position them to the right where as they are currently on the left.

I have also been going back a adding to my blog, analysing my research after a review and discussion with Emily. We yet have to clean up some of the editing and brighten up some of the clips which we plan on doing by using Magic Bullet Pro. 

Filming and Editing

Thursday, 13th March 

Today i began editing the title sequence once again and following Leanne's advice during the free periods me and Aaron went back out to shoot some of the shots we was missing. This included more shots of me walking so we could use this to enhance the cinematography aspect within our title sequence. We also got shots of Aaron stepping off of a pavement into the road, followed by a close-up shot of his face before he gets hit by the moving vehicle. 

After this i then returned to the editing stage, importing and converting these clips and adding them to the sequence if final cut pro, cutting them down and fitting them into the sequence. 

Wednesday 12 March 2014

Editing 12/03/14

In today's lesson i continued editing the title sequence, adding more split screens and tinting to the shots. I have also added video transitions into the sequence. From discussing the title sequence with Leanne after she watched it we decided that we need to re-shoot some more shot from different angels in order to add more to the sequence. To not only pro-long the sequence, but also add more to it. Which we have agreed we will shoot tomorrow during our free periods, however as none of these shots need to be filmed up London we will shoot the scenes in the area, perhaps outside the school. 

One of the shots we are going to get is the ending where Aaron gets hit by a bus, we have decided in order to get this shot  will film Aaron stepping off the pavement, then jump cut to a bus coming towards him and then back to a close-up of Aarons face which has a scared expression on. Another shot we have decided to get is more of me in the sequence.  

Saturday 8 March 2014

Editing

Friday, 7th March 

Today in media we was working on Logic film pro again editing our final sequence, after asking the technician Jack on how to create certain effects such as split screens we then added these into our sequence. The split screen was inserted in the scene showing the two characters contrasting the female appling lipgloss and the male eating a burger. I also was editing many of the clips to brighten up the shots, to make them appear more happy and bright looking appealing to the rom-com genre. Furthermore i also created a three-way split screen on the shot where the female character is walking to make it appear more entertaining to watch, also adding tinting and colour enchaning in order to make it appear more upbeat. 

Editing


Thursday, 6th March 

During my free periods, i uploaded and converted the new shots we filmed up London on the Wednesday. Routinley going through them and editing them, cutting each shot down and then creating a rough copy of our title sequence. After completing this and also presenting it to other memebers of my group we all decieded that we was happy with what we had so far and was a huge improvement from our previous rough cut, after taking on board Sinead and Leanne's advice, we was able to make the sequence flow better and adding comedy to abide by the rom-com genre. Further editing will be continued of Friday.












Titles

When creating the titles we used "Da Font" in order to select a specific font, then uploaded this font into photoshop in order to create the titles.


Then we created a survey for others to complete of which font they prefered to be used in our final piece. The results showed that the majority of people liked the 5th design for the titles. Therefore as a result of this, we have slected this font to be in our final piece.


Following the questionnaire we found from the twenty-two people we distributed the questionnaire out to we gathered the results and imputed them onto a graph. These are our finding below.


Filming

Wednesday, 5th March 

As discussed with Leanne, we agreed that we could miss her lesson and revisit London in order to re-shoot some of the shots for our sequence. Once up there we revisited Waterloo East Station and re-shot some scenes outside the station of Aaron dancing and viewing his appearance in a office window, to create a light hearted atmosphere. From here we made our way down the embankment stopping off in Mcodnalds to get a burger as one of the props for our shot. In this shot Aaron bites into the burger which is shot via a extreme close-up with the ketchup falling on his face, this we felt would create a sense of clumsliness to his character. We decieded that using this shot we would create a split screen in which we would merge the shot of him eating the burger with a shot of myself applying lip gloss again using a extreme close-up, to show the contrast between the two characters. The female being sophisticated and classy and the male being Clumsy and unlucky. 

After this scene we also filmed some walking shots using the focus, to focus in on me as i walked through a crowd of people. Furhtermore filming a scene of me emerging out of a underground station, using the tri-pod tracking as i walk by. 
The final shot we took was one of Aaron walking out in front of a bus about to get hit, this is the point where our title sequence will end, with the screen going black and only present is the sound of a car crash, to present to the audience what has happened. 

Journal

Monday, 3rd March 

In Sineads lesson me, Aaron and Laxmi re-looked over our current rough cut for our title sequence and also showed it to Sinead in order to get opinion on what we had so far. In her opinion she thought that from the rough cut we had done so far, the sequence was not comedic and had a serious tone to it, this mostly due to the recorded voice over that we created. She suggested that we go back into London and re-shoot some of the scenes adding humour to create a light hearted atmosphere. 

Friday 28 February 2014

Editing

Friday, 28th February 2014

Today we went into the Mac room and continued with our title sequences. Again Aaron continued in looking for music and effects for the sequence and Laxmi continued in the creation of the titles. I continued in the editing stage, going through the clips once again and editing them. Adding more in the sequence in order to prolong it. 
We have downloaded a sound effect of a beating heart which will be incorporated into the sequence and used to present the male characters condition in hospital without actually showing his presence in the hospital. I am also going to continue in perhaps adding some of the downloaded copyright free music into logic film pro in order to explore what works best with the sequence, helping us decide on the final piece.

Editing

Wednesday, 26th Feb 2014

Today we started editing the title sequence Laxmi was in charge of creating the titles for the sequence using photoshop, which we will the download into logic film pro. Aaron was searching for music to use in the title sequence. I was in charge of doing the rough cut edit of the title sequence, importing and converting the MOV. files into DV. files so they will work correctly in film logic pro. Once doing this i then went through the shots filmed and began arranging them and cutting them down etc. From this i have been able to create the first rough copy of the opening of our title sequence.

Thursday, 27th Feb 2014

During my free periods in school i continued to edit the title sequence again looking at and arranging the order of the clips filmed. I have now managed to create a longer rough cut of our title sequence, adding more clips and also editing the one already present. In some of the scenes of the shots, for example when they first bump into each other in the train station i have changed the speed of the shot down to 15% therefore there is a slow motion effect present. Also on one of the traffic scenes in London i have increased the speed of the clip to 600% to create the effect of time passing relating to the male characters life after the incident. 

Filming

Monday, 17th February 2014.

Following our group meeting and planning and scheduling of filming me,Aaron and Laxmi met up and went up London In order to film shots for our title sequence. Whilst up there we filmed a couple of the scenes where the two first bump into each other in Waterloo Station, where we Gorilla filmed. In addition to this on the way up to the train station we also filmed scenes of the title sequence on the train itself, filming not only Aaron who played the part of the male character in the sequence but also getting shots of opposing trains in order to incorporate. 
Once in london we further more filmed shots of moving traffic in which we will speed up during the editing stage and also many famous tourist attractions in London itself such as Big Ben and the London eye. We filmed these shots just outside Waterloo station and then further moved along south bank, where we continued to Westminster Bridge where we also filmed some of the scenes. From this we ended up in Trafalgar Square, using the monuments there to climb up in order to get shots of the passing by traffic, again which we will speed up in the title sequence. 

My group also continued in a second day of shooting up London on Tuesday, 18th Feb. 




Monday 10 February 2014





In our group we created a questionnaire to see what people thought was best for our film title and also what they thought of the plot of the story. The outcome of the questionnaire was that the audience liked the plot of the film, they also however preferred the title for the film Delayed instead of Train Affairs therefore we have now changed it to Delayed. Furthermore the majority of the people we asked especially females, said that they would go see this film in the cinema. These females in particular where in the age range of 25-28.
This is the feedback we received from the questionnaire. 









Friday 7 February 2014

Journal 07/02/14 - Production Log and Storyboarding

After further discussions with my group members Laxmi and Aaron we have decided to change our title sequence idea. We are now going to film the title sequence up London using a train station at the moment one of the possible ideas we have is using Liverpool street station. We are also going to use props such as a black cab, in order to show the female character exiting the cab onto the busy London street. 



The title sequence is going to begin with a black screen with a short voice over of the female character saying tot the taxi driver "It's okay i'll walk" due to the heavy volumes of traffic, In the background the audience will be able to hear the sounds of the taxi engine. From this an image will appear of the female characters legs exiting the cab, onto the pavement. As her character begins to walk, with her another screen will be pulled along to reveal a split screen, in which you will see the feet of another character this time male, they will both be walking in sync with each other. The location will be a busy London street in which you will be able to hear background noise of busy Londoners on their commute and also tourists. Both characters will be heading towards the train station. From the split screen, you will see a over shoulder shot from behind the male character approaching a crossing, as well as on the other side of the split screen the audience will see a over the shoulder shot from the female characters point of view, within this frame you will be able to see the back of the male character who will be slightly in front of her. They both come together at the crossing, without realizing as there are people in between them, from this the next shot the audience will witness is the changing of the traffic lights will will turn to red allowing the people to walk, the pair will both cross the road but then turn and  head in separate directions.














The following shot will be of both the characters carrying their office bags, so for the male his briefcase and for the female her handbag. From this the split screen shots will continue to follow their journey's to the train station. Where the two will meet and the split screen will disappear merging into one full screen, where the audience will be presented with a shot of both characters body inches apart facing each other, after they have clashed. This is where our title sequence will finish. 

We have changed the name of our film to Delayed. The actors we have decided to use is ourselves therefore Aaron will play the male character and I will play the female character and Laxmi will be in charge of filming the sequence. 

This is the story board we have come up with so far. 



In today's lesson we completed a production log of when we are going to film the shots, we decided that we will begin filming on the 17th of February and we have also allocated few other days during our half term in which we will use to film also such as the 19th and the 21st of February. We have further more allocated a list to each other of who needs to bring what props, my list includes a Umbrella, smart clothing, handbag and heels.We also arranged to hire one of the school DSLR camera's for the week along with a stedi-cam holder, in order to get still shots. 







The Importance of Typography and Design

Order of Titles:

- Production Company 
- Director (always ends with director)
- Stars/ Talent (in order of status/ fame ) - Name of film 
- Crew
- Editor
- Writer (screen play)
- Producer 
- Director 

Typography of 'Catch me if you can'

Genre, Style/mood and narrative 

- Type writer, including old check writing - Typewriting (intel)
                                                               name= connotes two characters 
Formal= sheriff 
Informal= Runaway 
hiding and changing forms therefore adaptable to Leonardo's disguises 

The title sequence has a Saul Bass influence and starts off smoothly with the sick figure entering.
- The boldness used in the title sequence adds to the idea that it is a detective mystery genre. 
- Zoom in of the title
- Titles are interwoven to the fabric of the title sequence 

O Lord of the War 

Text - Sharp, masculine, block, capitals.
       - Similar size not too big 
       - subtle not too disruptive of the title sequence background

Forest Gump 

- Sherif 
- Timeless (period of time)
- Classic Quality 
- White feather with white text makes it appear peaceful and elegant. 
- Correct grammar 
- Center aligned 
- Old fashioned text placement ]
- subtle fade in and out 
- Gentle, soft and calming 



The importance of typography can also relate to the genre of the film for example bellow the font and style of the text suggests that the film will be part of the rom-com genre and moreover romance, which will fit the genre of our film. 











Moreover if styles and fonts are used such as the one bellow this would not fit the genre of our title sequence as the audience would relate this typography to the Horror genre.  Therefore this presenting just how important typography is. When creating my title sequence i will ensure that the font downloaded from "DA Font" fits to the conventions of my rom-com genre.




Furthermore these are some more of the fonts in which we are considering using in our title sequence.