After reading this article, five main key points i have picked out and found interesting where how during the silent era, in order to show the genre of the film the designers would liked "to convey the tone of a movie through the “dressage” of its main title. Thus, blackletter fonts in the opening credits were used to evoke horror, ribbons and flowery lettering suggested love, and typography that would have been used on “Wanted” posters connoted a western flick." This would have established the genre of the film to its audience as they would become familiar with these fonts and begin to associate them with particular genres.
Another thing i found to be interesting was how Saul Bass's title sequence for The Man with the Golden Arm (1955) then inspired Susan Bradley's Title sequence for Monsters, Inc. (2001) as when watching the title sequence i could notice similarities throughout the title sequence such as the music at the beginning, and also the use of animation.
"While Cooper was working on the sequence for “Darkness Falls” (2003), some glass he was using suddenly split, and the crack cut across the eyes of a girl in an old picture. The incident added suspense to the effect." This interested me as it presents how one tiny mistake lead to a complete change in the media film title editing, as this significant event completely changed the horror genre. Just by this the glass accidentally cutting the picture it has revolutionized, title sequences forever, this relates to title sequences such as Se7en and how the effect of the cutting and slicing of film in that creates a dark and dangerous atmosphere and mood in that, setting the audience up for the rest of the film.
From the title sequence of Kiss Kiss Bang Bang (2005) it gives the audience an indication of how the film is going to play out and the significant events that follow, from the title sequence the audience can learn that the film is set in Hollywood the character is going to lead a glamourous lifestyle and within the film someone will be killed, this person being a woman.
Typography also plays a huge role in title sequences as the audience begin to associate certain types of font with production studios, the most famous for this is Walt Disney, instantly when a viewers see's the Walt Disney font they know this is a Disney film and also perhaps an animation film.
At the beginning of title sequences simple techniques where used such as simply holding up postcard with the names of the crew and cast etc. These cards where also used in the era of silent cinema, to present dialogue between the talent. From this the title sequences developed as studios started investing more money into new techniques in order to gain back and their audiences. As a result of this new instrumental music was being incorporated in the beginning of the films shortly leading to the invention of titles being over-layed onto the opening sequence of the films, shortly this leading to Saul Bass's influence on the animation of the titles sequences. In the early stages of the 21st century some directors decided to incorporate title sequences into their film and some discarded of the idea.
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